“Because of our glorious isolation, Iceland has nurtured quite a unique music culture,” Iceland Music managing director Sigtryggur Baldursson explains, according to Billboard. “But as well as developing a nation of poets and musicians, we also have a network of first-class recording studios, each with their own idiosyncrasies.”
Of course, not everyone can just hop on a plane, record for a week, and get reimbursed. The recorded music must clock in at more 30 minutes and get released within 18 months of recording, with receipts submitted by the project’s producer.
The initiative will be formally presented at annual music showcase Iceland Airwaves in November. Check out the video below!